Ebusiness Blog

The Web 2.0 concept is based in human contact and voting. Well, this is my way to describing it, maybe not 100% accurate, but they’re my own words and I defend them. Yes, I’m simplist, and I know Web 2.0 is a gigantic phenomena to be followed to the emerging Web 3.0 and so on, that will maybe integrate video with your bathroom and applepie with your blackberry. And yes, it’s about integration and friendship, and yes…

Google is the biggest Search Engine, an it’s the one of choice of the biggest part of Internet users. The same ones that use social bookmarking and microblogging, and all the Web 2.0 applications. With this in mind is that we’re going to look at some of the most important communities that we need to join in order to drive traffic directly and indirectly (thanks to Google’s and the other Search Engines’s organic results).

All the Web 2.0s have RSS feeds integratd into their systems. These are valuable tools to generate visits to your sites, if you get readers to suscribe. 

This being said, I’m going to take it easy, and start writng by baby steps, one Web 2.0 community at a time, not to be boring and because I’m lazy ;-). 

Del.icio.us (owned by Yahoo!) is the leader bookmarking website to date. Users bookmark the sites they like most, and they look at another users bookmarks for fresh content, to get new knowledge or just for fun. The idea is to share your bookmarks, and get another people’s bookmarks in return. So it’s easy to see what’s hot in Delicious, and in Internet, just going to the most popoular tags.

Delicious ranks very well in organic results, even for tags and users profiles. This is highly relevant to drive even more traffic from your profile to your bookmarks and to your tags or keywords. This is to say: pay attention to your keywords, choose the correct tags (add as many as you can), as they can drive aditional traffic and generate more leads to your campaigns, as they rank independently from your profile and bookmarks.      

Let’s take a look at a couple of bookmarks I’ve made.

The first capture is from my own bookmarked sites. The geen text been added by me in a picture editor, to show the title, notes and tags locations.

The second one, shows results from a query I did for the keyword “chrome”. As I’ve previously bookmarked the Google Chrome download website, 1 result appears in my bookmarks. Pay attention to the “1433″ blue box: that’s the number of users that have bookmarked that internet address, i.e. 1432 plus me :-) 

Then, a capture showing my “traffic” tag, with a side list of the realted tags, note that I have 4 bookmarks with the traffic tag.

Well, this is a basic introduction to Del.icio.us. There is a lot of information about this great bookmarking resource, but let’s keep it for another post. Patience, and… Web 2.0, keys to social success and traffic avalances.